Jeff Cooper founded Saltbox Solutions to help B2B software, cybersecurity, and professional services companies attract and convert more customers online. Combining expertise in marketing strategy, software development, and analytics; Jeff has spent over 15 years building scalable, results-driven programs that deliver measurable growth. Earlier in his career, he led digital acquisition initiatives for major consumer product, technology, and insurance brands including Bass Pro Shops, RackSpace, La-Z-Boy, and HealthMarkets.

Today, Jeff serves as an advisor and owner of Saltbox Solutions, guiding strategy and innovation while exploring new ways to apply AI and automation to client campaigns. His focus remains on helping businesses achieve predictable, sustainable growth through data-driven decision-making and cutting-edge technology.

Amanda drives operational excellence and company growth by spearheading innovative and improved business practices. Her passion is converting business goals into concrete reality. She collaborates with others to envision the ideal state, dives into data, and transforms the process. She consistently champions the development of both people and tools to drive strategic decisions, enhance customer satisfaction and retention, while maintaining operational efficiencies.

She brings over twenty years of leadership experience spanning multiple industries including marketing, commercial real estate, non-profit organizations, tech start-ups, fitness, restaurants, life sciences, and consulting.

A native of North Carolina, Amanda grew up in the Blue Ridge Mountains and moved to Raleigh to attend NC State for Business Administration and Accounting. She considers herself a lifelong learner and focuses on continued professional and personal development. Amanda believes kindness, compassion, and a dedication to mind/body health are essential for wellbeing. She enjoys reading, cooking, and world travel.

Emily grew up in St. Augustine, FL, and earned both her undergraduate and master's degrees from the University of Central Florida, where she completed her Master's in Healthcare Informatics. She moved to the Raleigh area in 2018.

With over a decade of experience in marketing and PPC, Emily has held marketing leadership roles in-house, worked with agencies, and ran her own consultancy helping brands grow. She uses all of that experience in her role at Saltbox to help the company, team, and clients grow.

She's passionate about bringing a holistic approach to marketing strategies, connecting the dots across the entire funnel to create campaigns that drive measurable impact. Emily has extensive experience working with B2B brands, particularly in professional services and SaaS, and loves blending deep PPC expertise with broader business strategy.

Outside of work, you can usually find her playing tennis, tending to her herb and pepper garden (she's been perfecting her own hot sauce recipes), or traveling and exploring new places.

Erica specializes in driving measurable results through strategic paid search campaigns that align with clients' unique business objectives. As a dedicated PPC manager, she partners directly with clients to develop comprehensive advertising strategies across Google, Microsoft, Meta, LinkedIn, and other key pay-per-click platforms, transforming marketing budgets into profitable growth opportunities.

With over a decade of experience in advertising and marketing, Erica brings deep expertise in campaign optimization, audience targeting, and performance analytics. She excels at translating complex data into actionable insights, ensuring every advertising dollar works harder to achieve maximum return on investment. Her collaborative approach focuses on understanding each client's business landscape and crafting tailored solutions that deliver sustainable results.

A proud North Carolina native, Erica grew up in Charlotte and earned her degree from the University of North Carolina at Chapel Hill. Outside of work, she enjoys quality time with her family and two beloved Boston Terriers, Gatsby and George. Erica finds balance through cooking and peaceful moments at the lake, bringing the same attention to detail and passion for excellence to both professional and personal pursuits.

Tony grew up in Watertown, MA, before moving to the Carolinas in 2010 and eventually settling in the Raleigh-Durham-Chapel Hill area. He earned his associate's degree in Business Administration from Bunker Hill Community College in Charlestown, MA.

Before joining Saltbox in July 2023, Tony spent nearly a decade in data analysis, honing his ability to uncover insights and translate numbers into actionable strategies. Now, he brings that expertise to Saltbox, leveraging data to help clients achieve their diverse marketing and sales goals.

Tony is passionate about using data-driven insights to connect strategy with measurable outcomes, ensuring every campaign is grounded in analytics and aligned with broader business objectives.

Emma is an SEO and paid search professional known for disciplined execution and clear, measurable outcomes. She earned her B.S. in Marketing Management from Virginia Tech in 2022 and has since overseen programs for properties surpassing 225,000 monthly organic sessions.

Her expertise spans technical SEO (site architecture, crawl budget, Core Web Vitals, structured data), content strategy (entity-driven topic mapping, on-page optimization), analytics (GA4 instrumentation, Looker Studio reporting, KPI frameworks), and paid search (account structure, intent-based bidding, query mapping, and efficiency optimization).

Born and raised in Richmond, VA, she moved to Raleigh in 2022. Away from the desk, she is committed to distance running and woodworking.

As a Senior PPC Analyst at Saltbox Solutions, Wes’ goal is to help businesses grow through smart and effective digital marketing. What he enjoys most about the role is connecting with business owners, learning about their challenges, and finding creative ways to improve their marketing efforts.

He has a strong passion for PPC advertising, developed over the past decade through hands-on experience managing campaigns and delivering impactful results. There's nothing more rewarding to him than watching well-optimized campaigns generate high-quality, profitable leads. One of his key strengths is simplifying complex digital marketing concepts so clients can better understand them and make more informed decisions.

Outside of work, he can often be found running ultramarathons, volunteering at local races, or traveling with his wife and daughter. A major bucket list goal? Completing a transcontinental journey across the U.S. on foot east to west – one step at a time.

As Head of Technology at Saltbox Solutions, Andrew leads the development of the systems, tools, and infrastructure that power the agency's analytics, automation, and measurement capabilities. With six plus years of experience across B2B SaaS software development and fast-paced startups, he brings a product-builder mindset to the marketing ecosystem, designing technology that scales, stays reliable, and removes friction for both clients and internal teams.

Andrew oversees automation frameworks, data pipelines, AI-driven processes, and web development initiatives, ensuring Saltbox and its clients have accurate, actionable data. He is particularly focused on building smart internal tools that streamline workflows, improve insight quality, and allow the team to move faster with confidence.

A Raleigh native, Andrew spends much of his free time in his workshop, exploring 3D-printing, microcontroller projects, and hands-on engineering experiments.

Adam Gnuse is the Content Manager and an SEO Analyst at Saltbox Solutions, where he helps brands develop the technical profile and content marketing strategies needed to succeed in a rapidly evolving digital world.

A London Times bestselling author, his writing has appeared in The Guardian, The Daily Telegraph, Lit Hub, and more. He holds a Master's of Fine Arts in writing from UNC Wilmington.

Outside of work, you'll usually find him on the Ultimate frisbee field—or figuring out where to hang his next bird feeder.

Alex is based in Austin and has spent the last 9 years in search engine marketing. She got her start in the agency world, working with brands like Estée Lauder, Pier 1, and Microsoft, before spending a few years in-house as a Paid Search Director at a travel company. Now, she's at Saltbox Solutions, bringing that experience to the table and looking to make a real impact for her clients.

She's big on data (like, really big) and loves turning numbers into clear, actionable insights that actually drive results.

When she's not deep in campaigns, you'll probably find her experimenting with new recipes, making ice cream from scratch, or hanging out with her German Shepherd, Sterling, (who's pretty sure she runs the place).

Chris is an SEO Content Writer and Analyst with over six years of experience creating on-brand, SEO-optimized content for a broad range of clients. Alongside being an expert in writing short-form and long-form content, he excels at developing content marketing strategies, conducting keyword research, identifying content gaps, and optimizing on-page content.

He holds a Master’s in English from the University of North Carolina Wilmington and a Master’s in Creative Writing from Virginia Commonwealth University. Originally from Durham, NC, Chris returned to the area after completing his MFA to be closer to family and friends.

In his free time, Chris enjoys reading on his balcony, working on yet another draft of a novel, and playing overly complicated video games.

Anna Cate is an Accounting Intern at Saltbox Solutions, where she applies a detail-oriented mindset and a passion for financial problem-solving to support the team. She is currently pursuing a degree in Accounting at North Carolina State University, with plans to graduate in spring 2026, and is also earning a minor in Statistics. This combination reflects her strong analytical skills and love for numbers and data, which she uses to deliver precision and insight in every project.

Originally from coastal Wilmington, NC, Anna Cate moved to the Raleigh area in 2022 for school and has embraced the professional and personal opportunities the region offers. When she's not studying or working, she enjoys spending time with her two cats, Tina and LaRue, and exploring new ways to expand her expertise in finance and data analysis.