Blog

Wanna know the best place to bury a body? Page 2 of Google.

When it comes to SEO, it's better to move from page 2 to page 1 than from page 100 to page 2. Why? Because no one visits page 2.

You might be paying for clicks you could've gotten for free.

You might be paying for clicks you could've gotten for free. You know what we call that? Cannibalization.

SEO vs. Ads

When your SEO and Ads agencies don't agree, who do you listen to?

5 Steps to Rank

Want to get your page ranking #1? Here are the first 5 things you need to do.

2025-06-23

AI Overviews vs. Blue Links: Which Really Drives Clicks?

We analyzed tens of thousands of search queries across dozens of industries to see how links inside AI Overviews compare to classic blue links in terms of click-through rate (CTR).

2025-02-13

What are the Best SEO Tools?

We’ve broken down some of the best SEO tools based on different needs—so you can find the perfect fit for your business.

2025-01-16

Understanding Cost Per Click (CPC) in Online Advertising

Cost Per Click (CPC) is a key metric in online advertising campaigns, particularly in Pay-Per-Click (PPC) marketing. CPC refers to the amount an advertiser pays each time someone clicks on their ad. It directly impacts how many clicks an advertiser can afford within their budget, influencing the campaign's reach and potential success.

2025-01-09

How to Do Keyword Research

Keyword research is a fundamental aspect of digital marketing and SEO, but it’s often tackled with a broad approach that misses the mark on strategic depth. While many guides cover the basics, they rarely dive into the detailed insights that can turn keyword research into a true competitive advantage. This article is designed to bridge that gap by sharing advanced strategies and practical techniques from the perspective of an experienced SEO agency.

2024-12-12

What is Bounce Rate? A Guide to High-Intent Traffic

Bounce rate often comes up in conversations about website performance—and for good reason. While it’s simply the percentage of visitors who leave a site without further interaction, this metric offers critical insights into user experience, SEO, and your business's bottom line. A high bounce rate might reveal mismatched content, slow page speeds, or a failure to meet user expectations. Conversely, optimizing for search intent, improving page load times, and engaging users with internal links can lower bounce rates and drive more meaningful traffic. At Saltbox, we specialize in helping businesses transform bounce rates into opportunities for growth. By aligning content with user intent and leveraging SEO best practices, we ensure your site not only attracts traffic but keeps users engaged. Ready to boost your bottom line? Contact Saltbox today to learn more.

2024-11-07

What is Local SEO? Insights from a Local SEO Agency

Did you know that 56% of businesses haven’t claimed their Google My Business listing? This is a huge missed opportunity, especially since nearly half of all Google searches are looking for local information. If your business wants to stand out in your community, understanding and using local SEO is a must.

2024-10-18

What is CTR and Why It Matters for Your Ads

CTR, or Click-Through Rate, is an essential metric for measuring the effectiveness of your ad campaigns. Simply put, it calculates the percentage of people who click on your ad after seeing it. For example, if your bakery ad receives 150 clicks from 5,000 impressions, your CTR is 3%. A high CTR indicates that your ad resonates with your audience, while a lower CTR suggests room for improvement.

2024-10-02

How UX Signals Impact SEO

In today’s competitive digital landscape, understanding the connection between user experience (UX) and search engine optimization (SEO) is essential for improving your website’s performance. This guide dives deep into the key UX signals—such as click-through rate, dwell time, and Core Web Vitals—that influence your SEO rankings. Discover actionable strategies to enhance user engagement, improve page speed, and optimize your content for better search visibility. By prioritizing UX, you’ll not only improve your site’s usability but also boost your position in search results.

2024-10-02

What is a PPC Landing Page?

A pay-per-click (PPC) landing page, sometimes referred to as a "lead capture page" or "destination page," is a specialized web page created to convert traffic from digital ads on platforms like Google, Bing, Facebook, and Instagram. Unlike a typical homepage, which may serve multiple purposes, a PPC landing page is laser-focused on a single goal: driving conversions. These pages feature a clear call-to-action (CTA), targeted messaging that aligns with the user's ad experience, and minimal distractions to keep the visitor's attention on taking the desired action. By leveraging PPC landing pages, businesses can boost conversion rates, improve ad quality scores, and enhance the overall user experience, ultimately increasing the return on investment for their advertising campaigns. Saltbox Solutions is here to help you optimize your digital marketing efforts with tailored strategies in PPC, SEO, and web analytics. Let us partner with you to elevate your online presence and drive meaningful results!

2024-08-05

Parsing Truth from Fiction: How A.I. is (and isn't) Changing SEO

A.I. is revolutionizing SEO, but not always in the ways you might expect. While it amplifies some existing practices, quality content and effective SEO strategies remain crucial. Discover the myths and facts about A.I.'s impact on search engine optimization and learn how to navigate these changes effectively.

2024-08-05

Anchor Text: The Foundation of Good SEO?

Google’s Summer 2024 leak highlighted the crucial role of anchor text in SEO. Anchor text, the clickable part of a hyperlink, helps search engines and users understand the linked content's relevance. By evaluating anchor text and its context, Google better identifies valuable backlinks, emphasizing the need for varied and descriptive anchor text in your SEO strategy.

2024-08-05

Domain Authority: Why It Matters for Your Business

Domain authority is a key metric that determines your website's SEO success by influencing its search engine ranking. While Google may not officially recognize the term, third-party tools like Ahrefs, Moz, and Semrush provide valuable estimates based on authoritative backlinks. To increase your domain authority quickly, focus on acquiring DoFollow links from reputable sources and producing high-quality content.

2023-05-01

Expanded Text Ad (ETA) Deprecation: The Transition to Responsive Search Ads (RSA)

Wondering what Google's decision to deprecate ETAs and transition to RSAs means for your business? Saltbox Solutions can help. Review our guide today!

2023-04-10

SEO: Google’s Page Experience Updates

Google has a new toolset for optimizing the experience of your webpages. In this article we will unbox how to take advantage of these new tools.

2023-04-03

SEO: 5 Biggest SEO Mistakes

Learning search engine optimization (SEO) is complicated. In this article we go over 5 big SEO mistakes your company might be making, and how to avoid them.

2023-03-28

Paid Search: 10 Minute Google Ads Account Audit

Managing a Google Ads account can be complicated. In this article we unbox how to optimize your investments by quickly auditing your Google Ads account.

2023-03-21

Budgeting Tips for Google Ads

Need help on establishing a budget for your Google Ads program? We'll give you tactics to answer that important question: "How much should we spend"?

2023-03-14

Why Quality Scores Matter

Quality Score is a vital metric in paid search advertising. Learn what it is, why it's imporant, and how you can optimize it for your SEM campaigns.

2023-02-03

How Paid Search Auctions Work

If your company is investing in Google advertising, it's important to understand the fundamentals of how the paid search auction market works.

2022-12-22

New and Improved Google Search Console for 2021

Google Search Console has been overhauled for 2021 and it's packed with some great new features. Check out this unboxing of the top new tools.

2021-12-15

Technical SEO Tools: Screaming Frog Overview

Is your website technically optimized? We take a look at one tool that will help you identify areas of improvement for technically optimizing your website.

2021-12-08

Branded Search: Should I Buy Traffic?

Investing in branded search terms can be a tough decision. We look at 4 considerations that will help you decide if buying branded search terms is worth it.

2021-11-22

Why Your Google Ads May Not Be Showing

Sometimes Google ads may not be showing when you think they should. We are taking a deeper look into 5 main reasons ads don't show up in your campaigns.

2021-10-13

How Google is Changing Product Review Rankings

Big changes are coming with how Google ranks product review data. If your website uses product reviews, these changes will impact your business.

2021-10-08

Avoiding Webspam: Essential Tips & Insight for Marketers

Google is cracking down on webspam, and one big area of concern is hacked websites. Are you following best practices for your website's security?

2021-09-24

A Guide to Responsive Display Ad Images

The pay-per-click advertising team at Saltbox Solutions is here to answer some of the most common questions we get about responsive display ad images.

2021-06-10

How Do SEO and Paid Search Work Together?

How do paid search and SEO work together? If you are not combining your efforts, you could be missing out on these 4 opportunities.

2021-05-18

How the iOS 14 Update Will Impact Facebook Ads

The iOS 14 update lets users opt-out of tracking in apps like Facebook—read more here about this change and how you can prepare your Facebook Ads account.

2021-05-06

A Guide to the Google Core Web Vitals Update

The Google Core Web Vitals Update is rolling out now—is your website ready? Click here for an overview of Core Web Vitals & a look at how you can prepare.

2021-04-21

What is the Difference between PPC and SEM?

What is the difference between PPC and SEM? Let's explore what marketers really mean when using these terms and other three-letter acronyms.

2021-04-07

Five Gotchas Hiding in Your Paid Search Account

While some paid search issues are easy to catch, others may easily fly under the radar. Take a moment to evaluate your account for these 5 PPC gotchas.

2021-03-19

Mastering Impression Share

What is impression share? How can you use this metric to optimize your paid search campaigns? You can find the answers you are looking for in this crash course to mastering impression share.

2021-03-05

The February 2021 Google Ads Update: What You Need to Know

Are your pay-per-click campaigns optimized under the Google Ads February 2021 update? Here is a closer look at Phrase Match Targeting, what is changing, and how to adapt your campaigns

2021-02-19

Making Life Easier with Tracking Templates

Tracking your campaigns is essential to measuring the success of your paid search management. Here is a look at how to make life easier using tracking templates.

2021-02-05

Are PPC Ads Worth It?

When choosing marketing investments, you don't have to rely on guesswork—instead, use this guide to calculate whether or not PPC ads are worth it for you.

2021-02-05

How to Add an Agency to Google Tag Manager

When receiving web and analytics support from an agency, you may need to add them to your Google Tag Manager (GTM) account. If you need help getting started, here is a step-by-step guide to granting an agency GTM access.

2021-02-04

Helpful PPC Ad Filters

Taking advantage of Google AdWords filters can help you make the most of your paid search budget and PPC optimization time. Here are 8 helpful PPC ad filters you should be using.

2020-12-21

How to Add an Agency to Google Search Console

Google Search Console is a powerful SEO tool that offers valuable insight into your web performance. Read our step-by-step guide on adding an agency to your Google Search Console account here.

2020-12-17

An SEO Guide to Google’s Core Updates

If you are seeing sudden changes in your search standings, this may be due to a recent Google Core Update. Learn more about these algorithm updates and what they mean for your SEO rankings here.

2020-11-19

How to Add an Agency to Google My Business

Improving your off-site SEO presence often begins with Google My Business agency optimization. Get started with our step-by-step guide to granting your agency Google My Business manager access.

2020-10-19

How to Add an Agency to Google Ads

When you hire a new agency to manage your pay-per-click marketing, you can find the insight you need to add them to your Google Ads account in this step-by-step guide.

2020-10-05

How to Verify a Google Search Console Domain Property

If you are ready to verify your Google Search Console Domain Property, you may be wondering how to get started. Read our 4-step guide here for verification help and insight.

2020-09-20

How to Add an Agency to Your Google Analytics Account

When you partner with a new agency, giving them permissions to your accounts can be challenging. Make this process easier with our quick guide to adding an agency to Google Analytics.

2020-08-17

SEO in 2020 - Should You Even Bother?

Is an SEO investment worth the costs for you and your company? Here are six reasons why you might consider investing in SEO, as well as six reasons why SEO might not be for you.

2020-08-07

Getting Started with Supermetrics and Google Sheets

If you are new to the world of paid search, Supermetrics and Google Sheets together can help you gather the data you need to run successful campaigns. Here is a look at how to get started with these tools.

2020-08-03

Automate Budget Tracking with Google Sheets and Supermetrics

Creating an automated PPC data puller is easier than it may seem. Here is a guide to combining the power of Google Sheets with Supermetrics to save time on PPC budget tracking.

2020-07-27

Manage Your Money Like It's Your Money

This guide serves as an introduction to the Portfolio Management Model of paid search campaign optimization. Reveal insights as to where you can "rebalance" your paid search investments.

2020-07-15

Quality Score And What To Do About It

One tangible way to measure the performance of your campaign is by monitoring the Google Quality Scores that your keywords earn. So what exactly is Quality Score?

2020-07-01

Keeping Up With SEO - What To Read

For businesses or individuals working to stay up-to-date on the latest SEO trends, here are six resources that can help you keep a pulse on changes in organic search.

2020-06-20

The Guide to Form Tracking in Google Tag Manager (GTM)

Form submission triggers not firing as expected? In this article, we'll walk you through a few alternative options for tracking form submissions in GTM when the built-in triggers aren't cutting it.