Case Studies

case-study

OnCall Solutions

Healthcare

OnCall Solutions offers tailored medical recruiting and staffing solutions to meet healthcare facilities’ unique needs. When OnCall Solutions partnered with Saltbox, they had a unique challenge: their business growth had stalled without a consistent inbound marketing program to drive growth beyond the capabilities of their founder. They raised capital and needed to develop a repeatable inbound customer acquisition program.

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YMCA of Superior California

Fitness

YMCA of Superior California had few “non-branded” queries that drove ~15% traffic. Most of the queries that drive traffic are “branded” queries (87%+ of our traffic comes from queries that contain the word “YMCA”). We wanted to expand the footprint of relevant page one ranking queries to earn more traffic over time.

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BlackCloak

CyberSecurity

BlackCloak needed to generate more leads and quickly after their business had reached a plateau. Saltbox observed their organic and paid growth searches stalled at the end of 2021 and into 2022. BlackCloak wanted to continue growing the footprint of relevant non-branded queries through search engine optimization and paid search. Since BlackCloak’s solutions are high-value and require commitment, we determined it was imperative to focus on lead quality rather than quantity alone.

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