Blog

Wanna know the best place to bury a body? Page 2 of Google.

When it comes to SEO, it's better to move from page 2 to page 1 than from page 100 to page 2. Why? Because no one visits page 2.

You might be paying for clicks you could've gotten for free.

You might be paying for clicks you could've gotten for free. You know what we call that? Cannibalization.

SEO vs. Ads

When your SEO and Ads agencies don't agree, who do you listen to?

5 Steps to Rank

Want to get your page ranking #1? Here are the first 5 things you need to do.

2024-11-07

What is Local SEO? Insights from a Local SEO Agency

Did you know that 56% of businesses haven’t claimed their Google My Business listing? This is a huge missed opportunity, especially since nearly half of all Google searches are looking for local information. If your business wants to stand out in your community, understanding and using local SEO is a must.

2024-10-18

What is CTR and Why It Matters for Your Ads

CTR, or Click-Through Rate, is an essential metric for measuring the effectiveness of your ad campaigns. Simply put, it calculates the percentage of people who click on your ad after seeing it. For example, if your bakery ad receives 150 clicks from 5,000 impressions, your CTR is 3%. A high CTR indicates that your ad resonates with your audience, while a lower CTR suggests room for improvement.

2024-10-02

What is a PPC Landing Page?

A pay-per-click (PPC) landing page, sometimes referred to as a "lead capture page" or "destination page," is a specialized web page created to convert traffic from digital ads on platforms like Google, Bing, Facebook, and Instagram. Unlike a typical homepage, which may serve multiple purposes, a PPC landing page is laser-focused on a single goal: driving conversions. These pages feature a clear call-to-action (CTA), targeted messaging that aligns with the user's ad experience, and minimal distractions to keep the visitor's attention on taking the desired action. By leveraging PPC landing pages, businesses can boost conversion rates, improve ad quality scores, and enhance the overall user experience, ultimately increasing the return on investment for their advertising campaigns. Saltbox Solutions is here to help you optimize your digital marketing efforts with tailored strategies in PPC, SEO, and web analytics. Let us partner with you to elevate your online presence and drive meaningful results!

2024-10-02

How UX Signals Impact SEO

In today’s competitive digital landscape, understanding the connection between user experience (UX) and search engine optimization (SEO) is essential for improving your website’s performance. This guide dives deep into the key UX signals—such as click-through rate, dwell time, and Core Web Vitals—that influence your SEO rankings. Discover actionable strategies to enhance user engagement, improve page speed, and optimize your content for better search visibility. By prioritizing UX, you’ll not only improve your site’s usability but also boost your position in search results.

2024-08-05

Anchor Text: The Foundation of Good SEO?

Google’s Summer 2024 leak highlighted the crucial role of anchor text in SEO. Anchor text, the clickable part of a hyperlink, helps search engines and users understand the linked content's relevance. By evaluating anchor text and its context, Google better identifies valuable backlinks, emphasizing the need for varied and descriptive anchor text in your SEO strategy.

2024-08-05

Parsing Truth from Fiction: How A.I. is (and isn't) Changing SEO

A.I. is revolutionizing SEO, but not always in the ways you might expect. While it amplifies some existing practices, quality content and effective SEO strategies remain crucial. Discover the myths and facts about A.I.'s impact on search engine optimization and learn how to navigate these changes effectively.

2024-08-05

Domain Authority: Why It Matters for Your Business

Domain authority is a key metric that determines your website's SEO success by influencing its search engine ranking. While Google may not officially recognize the term, third-party tools like Ahrefs, Moz, and Semrush provide valuable estimates based on authoritative backlinks. To increase your domain authority quickly, focus on acquiring DoFollow links from reputable sources and producing high-quality content.

2023-05-01